The two and a half years of the Collor de Mello government were marked by so many dramatic events that the significance of the election which made him the first directly elected President in 29 years was not accorded the attention it derserved. A succession of events made the 1989 election results lose much of their interest for debate and study: the drastic after the inauguration of his government; the marketing campaign every time Collor appeared in the media; and, above all, the serious accusations of corruption involving his wife, relatives, close friends and Collor himself leading to his impeachment in December 1992.